UI/UX
REBRAND
WORK IN PROGRESS
MYVISION SOFTWARE
Since 1999, myvision Software GmbH has been developing tailored ERP and business management solutions. Based on each client's specific requirements, the team advises on and delivers Business Central extensions, custom development and interfaces for reliable data integration and migration. At its core is a best-of-breed and open-source approach: combining the most suitable tools instead of relying on a single system.
What looked like the problem
The client approached us because their existing website reflected neither their core services nor a clear positioning and honestly was a little confusing. We wer asked to build a new and modern appearance that conveys competence and trust without losing its personal touch
What was actually wrong
It quickly became clear that a new website alone wouldn't solve the clients problem. Internal uncertainties stood in the way of a strong, lasting identity. We started with a two-day workshop to help the team articulate its core values, services and target groups. With a clear positioning defined, we could then rebuilt the identity from the ground up, based on a visual concept of interfaces: a transparent approach of connecting systems into a coherent whole.
A new point of view
The result is a cohesive brand for an established IT company, technically strong and human in tone. A new logo, color palette, icon set and illustrations carry through the website and now work across multiple assets like pitch decks and social media templates. MYVISION SOFTWARE can finally grow with a brand that reflectes who they are.
UI/UX
rebrand
UI/UX
rebrand
UI/UX
rebrand
